Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about how we handle your personal data when you use our website. Personal data here means all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Baby Kitchen Emma UG (haftungsbeschränkt), Konrad-Broßwitz-Straße 3, 60487 Frankfurt am Main, Germany, tel.: +4917631211929, email: stiliyana.venkova@gmail.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When you use our website merely for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect such data as your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data which is technically necessary for us to display the website to you:

• The website we visited
• Date and time at the moment of access
• Amount of data sent in bytes
• Source/referrer from which you reached the page
• Browser used
• Operating system used
• IP address used (where applicable: in anonymised form)

Processing takes place pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. We reserve the right, however, to subsequently check the server log files should concrete indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string "https://" and the lock symbol in your browser bar.

3) Hosting & content delivery network

Shopify

For the hosting of our website and the display of page content we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), while others remain on your device for longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing takes place pursuant to Art. 6(1)(b) GDPR either for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in the case of consent given, or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance, or exclude the acceptance of cookies for certain cases or generally.

Please note that the functionality of our website may be restricted if cookies are not accepted.

5) Contacting us

5.1 Shopify Inbox

This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via the chat takes place either pursuant to Art. 6(1)(b) GDPR because it is necessary for the initiation or performance of the contract, or pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the effective support of our site visitors.
The data thus transmitted by you will be deleted, subject to opposing statutory retention periods, once the matter concerned has been conclusively clarified.

In addition, for the purpose of creating pseudonymised usage profiles, further information may be collected and evaluated with the help of cookies; this information does not, however, serve to personally identify you and is not merged with other data sets. Insofar as this information has a personal reference, processing takes place pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.

The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be restricted.
You can object to the collection and storage of data for the purpose of creating a pseudonymised usage profile vis-à-vis us at any time with effect for the future.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 When you contact us (e.g. via the contact form or email), personal data is processed – exclusively for the purpose of handling and responding to your enquiry and only to the extent necessary for this.

The legal basis for processing this data is our legitimate interest in responding to your enquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.

6) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data continues to be collected and processed to the respectively necessary extent if you provide it to us when opening a customer account. Which data is required for opening the account can be seen from the input mask of the corresponding form on our website.

Your customer account can be deleted at any time and this can be done by sending a message to the controller's address mentioned above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded thereunder have been fully processed, no statutory retention periods conflict with this and there is no continuing legitimate interest on our part in further storage.

7) Use of customer data for direct advertising

7.1 Klaviyo

The dispatch of our email newsletters and other promotional email communication takes place via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided when signing up to this provider pursuant to Art. 6(1)(f) GDPR, so that it can handle the mail dispatch on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical performance evaluation of mail campaigns by means of web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects our site visitors' data and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

7.2 Shopping cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For the mail dispatch we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your relevant consent by activating a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for sending a shopping cart reminder. In doing so, we store the IP address entered by your internet service provider (ISP) as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us when registering for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the outset. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond this in a manner permitted by law and about which we inform you in this declaration.

8) Data processing for order handling

Insofar as necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us is passed on pursuant to Art. 6(1)(b) GDPR to the commissioned transport company and the commissioned credit institution.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data transmitted by you when ordering, in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data is used strictly for the intended purpose for notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

To handle your order, we further cooperate with the following service provider(s), who support us wholly or partly in the performance of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

9) Rights of the data subject

9.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:

• Right of access pursuant to Art. 15 GDPR;
• Right to rectification pursuant to Art. 16 GDPR;
• Right to erasure pursuant to Art. 17 GDPR;
• Right to restriction of processing pursuant to Art. 18 GDPR;
• Right to notification pursuant to Art. 19 GDPR;
• Right to data portability pursuant to Art. 20 GDPR;
• Right to revoke consent given pursuant to Art. 7(3) GDPR;
• Right to lodge a complaint pursuant to Art. 77 GDPR.

9.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA WITHIN THE SCOPE OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

10) Duration of storage of personal data

The duration of storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and – where relevant – additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data is routinely deleted after expiry of the retention periods, provided it is no longer required for the performance or initiation of the contract and/or there is no continuing legitimate interest on our part in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When personal data is processed for the purpose of direct advertising on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.